There is a proud tradition in small towns (and many larger centres) across the country.
It is the annual Agricultural and Pastoral Show.
The A&P Show to us.
In Hawera it always coincides with the annual Christmas Parade, the Friday night before the show opens on Saturday.
There is a totally local focus, and you could not mistake it for the Auckland Santa Parade for example.
This is either charming, or parochial, or celebrating the vernacular, or underwhelming, depending on your point of view.
But it's us.
I have grown to love the small town vibe, but then I have the advantage of being able to escape often.
It's a caring, supportive and tolerant community, where vulnerable people are looked out for, creativity abounds and old fashioned rural values remain.
Where our kids went to school it was normal to turn up in Grandma's knitted jersey and gumboots. Designer lunches were not required. It was like a breath of fresh air, and has remained so.
Thanks to "she " who took the photos and went to the parade, as she has every year since she needed to ride on her father's shoulders to watch.